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Pinterest is such a fun site. I can spend hours looking through hair tutorials, recipes, workouts & more. But what I really love about Pinterest is that it is a HUGE traffic sources for my blog. Roughly 95% off all my blog traffic comes from Pinterest.
This wasn’t always the case though. I have a large audience and was creating pins that met the Pinterest criteria perfectly, but were not getting the traffic I expected. Then I did one thing and my traffic went through the roof overnight! Here is a screenshot of my recent WordPress analytics:
This one thing that shot those page views up? Installing Rich Pins!
Rich pins are to Pinterest pins that showcase your website name & have your sites icon underneath your pin’s image. This makes it easy for the user to click to the pin’s source, your site! Need a visual? Check out my recent pins here – you’ll notice my site’s name as well as a brief description of the post being linked.
So how do you do it?
It’s actually pretty simple & take just a few short minutes
Download the Yoast SEO Plugin & Insert MetaData
This is way simpler than it sounds, trust me. Download the Yoast Plugin here. This will allow for easy setup. Once installed, go to your WordPress WP admin page and click posts. Click on your most recent published post, scroll down until you see this:
Click ‘edit snippet’ & fill in your meta data description. Not sure what it should be? The Yoast plugin will guide you on what works best for your post.
Validate Through Pinterest
Once you’ve saved your meta description, go to your blog and grab the link on the post you updated. Plug this link in here & click validate. That’s it – you’re done! Pinterest will email you to let you know when you Rich Pins will start working (typically within a couple of hours to one day).
Rich pins will truly make your Pinterest profile pop! Have any other quick Pinterest tips? Let me know below!